Elements of the design of the art

There are few elements in design we all should know these factors to design well.

  • Contrast– As a principle of art, contrast refers to the arrangement of opposite elements and effects. For example, light and dark colors, smooth and rough textures, large and small shapes. Contrast can be used to create variety, visual interest, and drama in an artwork. The main reason to use contrast in your design is to grab attention.
  • Balance-is the concept of visual equilibrium and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically. Balance in a three-dimensional object is easy to understand; if balance isn’t achieved, the object tips over. To understand balance in a two-dimensional composition, we must use our imaginations to carry this three-dimensional analogy forward to the flat surface.
  • Emphasis is the part of the design that catches the viewer’s attention. Usually the artist will make one area stand out by contrasting it with other areas. The area could be different in size, color, texture, shape, etc.
  • Proportion is the relationship of two or more elements in a design and how they compare with one another. Proportion is said to be harmonious when a correct relationship exists between the elements concerning size or quantity. Good proportion adds harmony, symmetry, or balance to the parts of a design.
  • Repetition is the act of repeating the same or similar design elements and making them come together as a cohesive whole. This repetition can be done by repeating the same design elements in your design, like colors, fonts, lines, shapes, sizes, and texture, among others.
  • Rhythm is a principle of design that suggests movement or action. Rhythm is usually achieved through repetition of lines, shapes, colors, and more. It creates a visual tempo in artworks and provides a path for the viewer’s eye to follow.
  • Pattern is the repetition of more than one design element. While repetition focuses on a single element being repeated, pattern refers to multiple elements repeated throughout a design (e.g. wallpapers and backgrounds).
  • Unity is the principle of design that unifies all other principles within a piece of work, allowing each individual element to coexist with one another to form an aesthetically pleasing design.